Multiply your voice. Earn their trust.
I write evergreen newsletters for businesses where the owner is the brand, building the kind of trust that makes customers feel they know you before they ever buy.
Two newsletters
Pick your frequency
Multiplier
Multiply your voice. Earn their trust.
For owners whose business runs on their name: how audiences build relationships with the people they follow, and how to turn that into trust that lasts.
Multiplier signups open soon.
Certain Sends
Field notes, field guide, fiction.
Independent coverage of veteran organizations, updates to The Unclassified Field Guide to Unmanned Systems, and news on my near-future military thrillers.
Certain Sends signups open soon.
Latest writing
- October 14, 2026
Logos Don't Write Letters
Brand voice guidelines produce emails nobody minds and nobody remembers. If your business runs on your name, your newsletter should sound like a person, because it's supposed to be one.
- October 13, 2026
Your Readers Already Think They Know You
In 1956, two sociologists named the feeling of knowing someone who doesn't know you exist. Every owner-led business runs on it, whether the owner knows it or not.
- October 8, 2026
Foxtrot Mike
Phonetically, it's F & M. Operationally, it's Force Multiplier. An introduction to Foxtrot Mike Media.
Latest briefs
- October 14, 2026
I Bought Into Daniel Priestley, Not His Company
I’ve spent dozens of hours with Daniel Priestley’s YouTube videos.
- October 13, 2026
I’ve Never Met Mike Tyson. It Felt Like I Bumped Into a Guy I Know.
In the late 1990s, I was in traffic in Silver Spring, Maryland, when I spotted Mike Tyson in the passenger seat of a passing car.
From the Foxtrot Mike imprint
Books
Near-Future Military Thrillers
Fiction about the people, machines, and decisions on the unmanned battlefield of the near future.
The Unclassified Field Guide to Unmanned Systems
A plain-language public reference to unmanned systems and the sensors that make them work.