Ghostwriting · Newsletters
Work with me
I write evergreen newsletters for businesses where the owner is the brand, building the kind of trust that makes customers feel they know you before they ever buy.
The problem
People don’t connect with logos. They connect with people. When a business is built on its owner’s name, every email is a chance to deepen that connection, or to waste it. Most owners know this. Few have the time to write consistently, and fewer have a system for turning their knowledge and personality into content that keeps working long after it’s sent.
What I do
I study how audiences form relationships with the people they read, watch, and follow. I use that to write newsletters that sound like you, build trust over time, and stay relevant to every new subscriber, not just the ones who joined this week.
Who it’s for
The owner is the brand
Customers buy partly because of who runs the business: consultancies, agencies, coaches, boutique firms, niche product companies.
Purchases are considered
Higher-priced offers and longer sales cycles, where trust built over months is what closes the deal.
You have something to say
You know your field and have opinions worth sharing. What you don’t have is the time to write every week.
You think long-term
You want a newsletter that becomes an asset, not a weekly post that’s stale by Friday.
Ways to work together
Retainer
Your newsletter, written in your voice on a regular schedule, with an evergreen welcome sequence that does the trust-building for every new subscriber.
Projects
A defined piece of work: a welcome sequence, a launch series, or an audit and rewrite of what you already send.
See the method in action
Read Multiplier first
My own newsletter is the best sample of the work. It’s where I write about how audiences build relationships with the people they follow, and what that means for anyone building a brand on their own name.
Multiplier signups open soon.